Perhaps no other industry is more response driven than the advertising industry. Even though one can't strictly measure the response of an advertisement campaign, one can get a rough idea of its effectiveness from the sales that follow the breaking of an ad campaign, be it newsprint, television or radio.

Now with every advertiser's eyes being focused on results, Enterprise Messaging Services is the most powerful choice for communicating… just about anything. A whole lot of branding exercises can be done via messaging, with measurable response rates. SMS based voting, polling and contests get you instant responses and effectiveness. Further the responses garnered can be used as a potential database for future uses too.

Sr. No.	Application	Bulk SMS	Short Code	Long Code	SMS Gateway API	SMS Contest, Polling & Voting	SMS Information System
1.	Advertise your offers directly in your customers' inbox
2.	Generating leads via mobile channel by promoting short code details on various media channels (Print, TV, Radio, Hoardings, etc.)
3.	Analyze the response of SMS Promotion campaign with 2-way SMS facility
4.	Build publicity by launch a contest, quiz or game around a product, service or an event
5.	Create database of potential customers for higher conversion rate
6.	SMS Based Market survey
7.	Launch SMS based opinion Polling and voting for feedback and higher customer interaction
8.	Integrate SMS services with the website for Automated SMS alerts to customers
9.	Promotion/Advertising of product or event in specific target audience