Consumer Durable companies across the world have always had the challenge of constantly striving to offer products that improve the quality of life of their customers, now, more than ever before. And India is no different. The Consumer Durable Industry has seen a major turn-around, since the liberalization of the Indian economy. Today, it's growing at 10-15%.

Not just brands but dealer outlets are spreading their wings and vying for the customer's attention in this highly competitive market. Reaching out to the buyers via advertising, product launches, outlet launches and exhibitions have become essential. Communicating the news of new products, its features, special offers, discounts, taking feedback etc, via Enterprise Messaging Services is the winning formula for consumer durables companies and their outlets.

Sr. No.	Application	Bulk SMS	Short Code	Long Code	SMS Gateway API	SMS Contest, Polling & Voting	SMS Information System
1.	Send updates via SMS to all Dealers, Vendors, Retailers & Employees Pan-India
2.	Promote New Product launches via messaging campaigns pan India
3.	SMS Based Dealer Locator / SMS Based Service Center Locator
4.	Generating leads via mobile channel by promoting short code details on various media channels (Print, TV, Radio, Hoardings, etc.)
5.	Integrate SMS in existing/new applications like ERP, CRM, etc for automated SMS alerts
6.	Facilitate customers to get specific Product details (Price, Specifications, Colors, Availability, etc.) via pull SMS
7.	Allow your customer to send a request for servicing via SMS. Customer can even register his product on SMS.
8.	Launch SMS based Contest, Game, Quiz, Polling or Voting around a Product or Event to build publicity and customer interaction.
9.	Create a database of potential customers (Product-wise & Region-wise) for higher conversion rate