Perhaps no other industry has such a diverse bandwidth of people to communicate with, on a 24x7 basis, like FMCG(Fast Moving Consumer Goods).

Be it customers, dealers, vendors, retailers or employees, they all form part of the bandwagon that an FMCG company has to juggle and balance to keep its wheels running smoothly.

In such a scenario, Enterprise Messaging Services is a direct, precise and potential tool for updating information about product innovations and happenings to customers, dealers & vendors, empowering all stake holders to fetch desired information on the run. After all nothing reaches an individual more directly or personally than an SMS message.

Sr. No.	Application	Bulk SMS	Short Code	Long Code	SMS Gateway API	SMS Contest, Polling & Voting	SMS Information System
1.	Send updates to all Dealers, Vendors, Retailers & Employees Pan-India
2.	Create product-wise database of potential customers
3.	Integrate SMS in existing/new applications like ERP, CRM, etc
4.	Promote New Product launches via messaging campaigns to all customers
5.	Launch SMS based lucky draws E.g. SMS PRODUCT < space > UNIQUE_CODE to 56070
6.	SMS Based Market survey
7.	Take a dedicated SHORTCODE or LONGCODE as a new touch point for all customer queries
8.	Customers can register complaints via a single SMS
9.	Information-On-Demand via SMS for customers, employees, vendors, retailers, distributers, etc
10.	Launch Contest, Game or Quiz around a Product or Event to build publicity and customer interaction
11.	Organize Opinion Polls or voting among customers or employees, and get instant results