Brand has a life of its own. Retailing is the best way to showcase a brand to its prospective customers. Perhaps brand loyalty is the most treasured asset that a manufacturer can hope to acquire. This can only be achieved through the unmatched quality that a brand offers, its own personal mystique created by advertising and its indispensable presence in our personal space that it occupies.

Retail as in any other business has to precariously balance many factors to arrive at the perfect marketing mix. Apart from the all-important customers, vendors, dealers, associates and even employees, are part of the bandwidth of people who have to be communicated with from time to time and told about the latest updates and Enterprise Messaging with the right mix of push & pull services serves most communication purposes in retailing.

Sr. No.	Application	Bulk SMS	Short Code	Long Code	SMS Gateway API	SMS Contest, Polling & Voting	SMS Information System
1.	SMS Promotion to targeted recipients based on user profile
2.	SMS Based Store Locators
3.	Inform your loyalty card holders for fresh stock and discount offers
4.	Communicate effectively & instantly with Vendors, Retailers, channel partners and employees
5.	Facilitate customers to get specific Product/Brand details (Price, Size, Discount, Availability, etc) via pull SMS
6.	Allow your customers to get discount coupons on SMS by sending a message to shortcodes
7.	Integrate automated SMS alerts with existing ERP or CRM application
8.	Automatic SMS updates regarding bonus points to the customers
9.	Allow employees, vendors or retailers to get desired Information-On-Demand
10.	Franchisees/Retailers can book/ confirm their orders on SMS
11.	Launch Contest, Games or Quiz to build publicity around a Brand or an Event.
12.	Initiate opinion Polls to get feedback from the customers